Bobby Jones is an author, entrepreneur, speaker, and one of the most influential voices in the worldwide movement of conscious capitalism. His work has helped leaders in over 150 countries to develop solutions to global challenges.
Bobby is a renowned international speaker whose keynotes and workshops provide business leaders with key principles and tools to drive growth and impact with purpose. Audiences walk away empowered with roadmaps to find lasting fulfillment and meaning in their work, igniting a fire that transforms their lives, work, and the world for the better.
Why Purpose is Your Competitive Advantage:
Discover the 7 principles of purpose-driven businesses with a pioneer in purpose transformation, Bobby Jones
Since the release of his best-selling book Good is the New Cool: Market Like You Give A Damn in 2016, Bobby’s talks, books, films and podcasts have sparked a worldwide movement of creators using business and culture to implement bold actions that lead to impactful social change.
“Good is the New Cool’s intersection of the three C’s (culture, commerce, and conscious) is the winning formula for marketers who understand they are no longer selling to people, but now must engage with them.”
“The beautiful thing is that a purpose-driven existence doesn’t have to happen outside of your day job. Good is the New Cool offers a clear and inspirational formula for individuals and brands to bring happiness and meaning into their everyday lives.”
Good is the New Cool: How to Market Like You Give a Damn is a bold new book that proposes a radical new approach where great marketing optimizes life.
“Every business, brand, and individual involved in the business of brands should sit up and take note.”
Good is the New Cool: Principles of Purpose is a breakthrough book that delivers the first detailed road map for corporate leaders wishing to unleash the power of purpose to achieve.
“Purpose is the growth story of the 21st century. For any organization wanting to reap the rewards of this new triple bottom line, this book shows them how.”
Bobby is a founding partner of brand purpose consultancy, Conspiracy of Love, recognized as one of the Best for the World™ B Corps of 2022.
Conspiracy of Love has helped brands such as adidas, GSK, Unilever, AB InBev, Mondelez, Diageo and PepsiCo to discover, design, and deploy purpose-driven initiatives based on the principles in the book Good is the New Cool.
