Feed the Good™


Empowering your people. Energizing your culture.
Elevating your results.

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BOBBY JONES

is a keynote speaker who helps leadership teams clarify their defining strength — creating the alignment and momentum needed to drive focused growth


Too often, leaders over-invest in fixing weaknesses instead of amplifying strengths—resulting in disengagement, scattered focus,
and a loss of confidence in
leadership and culture.

Organizations today are under relentless pressure to perform in a rapidly changing world.

THERE  IS A NEW WAY.

With more than 25 years of experience helping leaders navigate change, Bobby Jones created Feed the Good™—an approach grounded in building on what’s strong rather than only fixing what’s broken.

Trusted by organizations including Sephora, Diageo, PepsiCo, and Gap Inc., Bobby helps leaders create cultures where people feel aligned, valued, and inspired to perform at their best.

As a keynote speaker, Bobby delivers more than inspiration. His talks help organizations see their defining strength clearly — creating the clarity, alignment, and momentum needed to navigate growth and change.

His keynotes resonate with audiences ranging from executive leadership teams to global conferences bringing together diverse industries and perspectives.

What Feed the Good™ Unlocks

Teams & Individuals

Greater engagement, motivation, and resilience—leading to stronger performance and satisfaction.

Leaders

Clarity, focus, and alignment that empower teams to collaborate, innovate, and thrive.

Organizations

Cultures of growth and impact that drive sustained success, competitive advantage, and long-term results.

  • “I highly recommend Bobby as a speaker to anyone who wishes to motivate and energize their people, lead with a deeper sense of purpose and unlock a new level of growth in line with our deeper potential.”

    — Amy Calvert, CEO,
    Events Industry Council

  • “Bobby came highly recommended and he more than exceeded our expectations by delivering a dynamic, challenging and very effective keynote address. The feedback has been really excellent and helped ensure that we were able to start a conversation with delegates about purpose. ”

    — Ian McGarrigle, Chairman,
    World Retail Congress

  • “Bobby, you have such an incredible positive impact on everyone you connect with - what a gift that is! We are so grateful for the time, attention, interest and support you showed me and the rest of the team at Hanes. Our success is indeed yours!”

    — Tanya Deans, President,
    Hanes Australasia

  • “Bobby joined us as the keynote speaker at our flagship conference and exceeded our expectations. His presence elevated the entire experience, leaving a lasting impression our attendees will remember for years.”

    — Peter Terpak, Director of Marketing & Communications, Resco

  • “Bobby’s session at UNICEF USA was deeply impactful. He left us not only inspired, but equipped with practical ways to face challenges with greater courage, connection, and intention. His message will stay with us.”

    — Victoria Zumaeta, Managing Director, UNICEF USA

Work With Bobby


This best-selling series equips leaders with practical tools to inspire teams, elevate culture, and drive meaningful impact—extending the keynote experience long after the event ends.

GOOD IS THE NEW COOL BOOKS:

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