Marketing, Media & Advertising Keynotes

Where culture meets commerce—and creativity drives change

Watch Bobby’s Keynote for Creatives + Marketers

“Bobby challenged our thinking and elevated our impact. He speaks the language of brands, culture, and purpose like no one else.” — VP, Global Brand Strategy

Looking to reimagine your brand’s role in the world?

Helping Creators and Brands Lead with Meaning—and Win with Purpose

In a world of rapid culture shifts, fragmented media, and conscious consumers, traditional marketing no longer cuts it. Today’s marketers must stand for something bigger—and deliver value beyond the product.

Bobby Jones is the bestselling co-author of Good is the New Cool and a trusted partner to brands like Sephora, PepsiCo, Nike, and Unilever. As a speaker, he brings decades of marketing, brand-building, and purpose activation experience to help your audience unlock creativity, connection, and impact. Whether it’s a global agency, an in-house team, or an industry conference, Bobby delivers the insights marketers need to future-proof their brands—and inspire action.

Trusted by the Industry’s Top Creators and Brands

Key Trends and Challenges Bobby Helps Creative Leaders Navigate

  • Creating brands that stand for something—and still sell

  • Driving consumer engagement through cultural relevance and authenticity

  • Navigating brand purpose without falling into performative marketing traps

  • Building cross-functional alignment between marketing, comms, and CSR teams

  • Developing campaigns that win hearts, earn trust, and drive business growth

  • Using storytelling to spark internal culture change and external brand advocacy

Why Event Planners Book Bobby

  • Deep credibility in both agency and brand leadership circles

  • Co-author of one of the most influential books on meaningful marketing

  • Powerful speaker for internal brand teams, client summits, and industry events

  • Offers real-world examples, frameworks, and activation strategies

  • Available for workshops, VIP conversations, and book signings

Let’s Redefine the Role of Brands in Culture

If your team or audience is ready to go beyond the brief—to create marketing that matters and messaging that moves people—Bobby brings the insight and energy to get you there.