Workshop 01

Finding the Spark of Purpose

PERFECT FOR THE MARKETING FUNCTION, C-SUITE

In this workshop, Bobby will take you through a rigorous process designed to fast-track the discovery, definition, and articulation of your brand/company purpose.

Over a three-hour session, we will explore three critical questions:

» What does the world need looking through the lenses of culture, category, consumers, competitors, and challengers? 

» What is our corporate/brand superpower based on our unique value propositions, employee passions, origin, and leadership? 

» What lies at the intersection of the two to help us discover our purpose?

Workshop 02

Finding the Spark of Growth

PERFECT FOR THE MARKETING FUNCTION

In this workshop, your team will explore and ideate how you can bring your brand's purpose to life in meaningful ways to its customers as citizens, employees, stakeholders, and society at large.

You will learn to apply the proprietary 7 Step Good is the New Cool model, which will take you step-by-step to a well-thought-through purpose activation strategy and answer questions such as:

» How can we Lead with the Cool and Bake in the Good when designing breakthrough products, services, or platforms?

» In which social purpose territory should we drive positive impact?

Workshop 03

Finding the Spark of Employee Engagement

PERFECT FOR ALL BUSINESS FUNCTIONS

This workshop is perfect for high-performing teams who need to find the spark of individual purpose and see how it aligns with their organization's overarching mission.

In this workshop, you will be inspired by what is possible when you tap into your purpose. You will apply the revolutionary GPS Model and ask:

» What are my Gifts (my corporate super-powers)?

» What are my Passions (those causes and issues that keep me fired up)?

» How can I be of Service (to each other, my organization, and the world)?